FetchScore Methodology
The scoring engine behind every FetchScore. For a visual walkthrough with live examples, see the FetchScore page.
How a score is built
Each product category has its own set of weighted dimensions (for example, a smartphone is scored on camera, performance, battery, display, software, value and reliability). Every dimension is scored 0–100 and combined using the category's published weights to produce a single overall FetchScore.
Why weights differ by category
A great washing machine and a great smartphone succeed on different things. Rather than force one formula onto every category, FetchIt configures weights per category — visible on the FetchScore page.
Versioning
Methodology changes are versioned. A product page shows which methodology version produced its current score.
Independence
No brand, retailer or advertiser can pay to change a dimension score or its weight.